Corpay’s Advanced GA4 Implementation by Fyndr

45

Improvement in Tracking Customer Interactions

20

Reduced Marketing Spend through Optimized Resource Allocation

35

Increased ROI

30

Enhanced Attribution Tracking Accuracy

Client: Corpay One
Industry: Payment and Financial Solutions

The Challenge:

Corpay faced challenges in their digital analytics framework, particularly in the implementation of Google Analytics 4 (GA4). Their existing setup was not fully leveraging the capabilities of GA4, limiting their ability to track user interactions effectively and analyze customer journeys comprehensively.

Personalized Recommendations

Weekly Reports

Understand customer insights to make every message relevant

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Dynamic Segmentation

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Journey Orchestration

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Customer Personalization

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Omnichannel Engagement

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Unified Platform

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Security

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Solution and Implementation

  • Custom GA4 and GTM Setup: Developed a new Google Analytics 4 (GA4) and Google Tag Manager (GTM) setup, specifically designed to meet Corpay’s unique tracking requirements.
  • Advanced Tracking Configuration: Integrated Looker Studio and BigQuery for sophisticated data analysis and visualization, enabling Corpay to gain deeper insights into customer behavior and transaction patterns.
  • Holistic Conversion Tracking: Implemented conversion tracking for Google Ads, Reddit, and Meta CAPI, ensuring comprehensive tracking of all marketing channels.
  • Data Layer Customization: Built a customized data layer in GTM for detailed event tracking, crucial for monitoring user actions and conversion paths.
  • Robust Marketing Attribution: Created a marketing attribution model in GA4, allowing Corpay to pinpoint the most effective elements of its marketing strategy.

Outcome

The custom-built analytics system significantly enhanced Corpay’s ability to understand and engage with their customers.

They gained a detailed understanding of customer interactions, leading to more informed decision-making and a significant improvement in their digital marketing ROI.

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