Avoya Travel’s GA4 Integration by Fyndr

50

Reduced Manual Data Entry

25

Improvement in ROI

30

Improved Attribution Tracking Accuracy

18

Increased Data Driven Revenue

Client: Avoya Travel
Industry: Travel Industry

The Challenge:

Avoya Travel’s primary hurdle was in tracking and aligning their key conversion metrics with Google Analytics 4 (GA4). They struggled with specific issues like ‘2min-engagement-event’ tracking and a ‘generate_lead’ event on their network site. The data alignment with their old Universal Analytics goals was off, posing a challenge in understanding user interactions and the effectiveness of their digital marketing efforts.

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Dynamic Segmentation

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Journey Orchestration

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Customer Personalization

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Omnichannel Engagement

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Unified Platform

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Security

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Solution and Implementation

  • Custom Code Development and Integration: Fyndr developed and implemented custom codes for tracking ‘2min-engagement-event’ and ‘generate_lead’ events. These were carefully crafted to align closely with the company’s pre-existing goals in Universal Analytics.
  • Testing and Alignment: Through rigorous testing, Fyndr ensured that these new events were approximately 86-89% aligned with Avoya Travel’s old goals, marking a significant improvement in data accuracy.
  • Streamlining GA4 Implementation: Fyndr efficiently resolved the challenges with GA4 implementation, avoiding the need for Avoya Travel to start over with a fresh manual migration. This approach saved valuable time and resources.
  • Collaboration and Feedback: The process involved close collaboration with Avoya Travel’s internal team. Fyndr’s expertise was acknowledged and well-received, as evidenced by the positive feedback from Avoya’s developers.

Outcome

Fyndr’s solution brought about a substantial improvement in Avoya Travel’s ability to track and analyze crucial user engagement metrics. The new ‘2min-engagement-event’ and ‘generate_lead’ tracking capabilities in GA4 provided Avoya with more accurate, actionable data.

This alignment with their historical data allowed for a smoother transition to GA4 and more reliable marketing insights.

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