Carrum Health’s Comprehensive GA4 Transition by Fyndr

50

Reduction in Data Processing Time

20

Enhanced ROI

30

Improved Attribution Tracking

15

Saved Marketing Budget

Client: Carrum Health
Industry: Healthcare Sector

The Challenge:

Carrum Health required a sophisticated system to track GA4 across their diverse digital presence, integrating the needs of various departments and customer segments.

Personalized Recommendations

Weekly Reports

Understand customer insights to make every message relevant

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Dynamic Segmentation

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Journey Orchestration

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Customer Personalization

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Omnichannel Engagement

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Unified Platform

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Security

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Solution and Implementation

  • GA4 Setup and Integration: Established a robust GA4 framework, incorporating data streams for different subdomains.
  • Advanced Tracking Implementation: Integrated Looker Studio, BigQuery, GSC, and conversion tracking tools for Google Ads, Reddit, and Meta CAPI to capture comprehensive data analytics.
  • Visualization and Reporting: Utilized GA4’s advanced features for detailed visualization of customer journeys and interactions.
  • Data Layer and Conversion Tracking: Implemented a comprehensive data layer and defined conversion events across multiple platforms.

Outcome

Carrum Health achieved an enhanced level of digital analytics capability, allowing for more nuanced understanding and tracking of customer behaviors and improved decision-making based on comprehensive data analysis.

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